Rule Rumour Beauty Hyaluronic Corrosive: What’s The Promotion

Hyaluronic Corrosive: What’s The Promotion

You may have noticed the hyaluronic acid sensation that happened in the cosmetics industry. Now, more than ever, almost every makeup and skincare brand you can find uses this sensational ingredient. Whether for primers, moisturizers, serums or lip products, HA is the “It” ingredient to be used. At jane iredale, we ourselves really like it when we use it in a variety of our products.

So, what’s all the hype? Well, you will be surprised to hear that this is not just another trend on ingredients. Loaded with long-term and immediate benefits, the widespread opinion of professionals everywhere is that HA will stay here! Let’s take a closer look at this extraordinary ingredient.

Where does hyaluronic acid come from?

What is hyaluronic acid and where does it come from?Hyaluronic acid is a naturally occurring substance that is found throughout the human body from our skin to our connective tissue to our eyes. Its main function is to retain water to keep our tissues lubricated and moist. Since it is produced naturally in our system, it can be easily accepted if it is introduced into the body through products. It can be applied topically, injected or even taken to achieve a variety of beneficial results.

What many people may not know is that HA research has been around for well over three quarters of a century. Originally isolated by the scientist Karl Meyer in 1934, one of the first applications of hyaluronic acid was the treatment of traumatic arthritis in racehorses. The first pharmaceutical-grade HA was produced in 1979 by Endre Alexander Balazs, who developed an efficient method of extraction and purification for medical purposes. But it was not integrated into skin care products until the 1990s.

Benefits for the skin with hyaluronic acid

Beyond the medical indications for the treatment of joint pain to acid reflux, hyaluronic acid is one of the most effective skin care ingredients you can find. Known for its ability to attract and bind water molecules to the epidermis, thereby increasing the overall water content of the skin, research suggests that it can induce the body to produce more collagen and elastin, resulting in a reduction of fine lines and wrinkles. It allows the skin to retain moisture 1000 times its weight, which makes it an excellent treatment for dryness and dehydration. And because it helps the skin to stretch and bend, HA is also known for healing wounds faster and with less scars.

What makeup artists and skincare professionals love about HA is its skin-smoothing properties and its moisturizing ability to draw moisture from the environment and make the skin look beautiful and hydrated even in the driest and coldest climates. When used in conjunction with a skincare routine, it can dramatically improve moisture retention and make the skin look more radiant.

Hyaluronic Acid Products

Because we love this ingredient, Jane iredale has integrated HA into several products that can be used in a variety of ways. These products are:

BeautyPrep Hyaluronic Serum – For skin care, this will be our most direct use of hyaluronic acid that you can find in our line. With two different forms of HA, this serum helps to plump up and smooth the texture while soothing, hydrating and softening the skin. It can be used alone or under a moisturizer for your daily skin care. Learn more about the benefits of hyaluronic acid serum.

Smooth Affair Illuminating Glow Face Primer primers are such an important part of makeup application because they allow makeup to become smoother and last longer. Since we use hyaluronic acid in this formula, it provides a more hydrated and radiant finish, which makes your complexion look even more beautiful. It can be worn alone or under any foundation.

HydroPure tinted serum with hyaluronic acid and CoQ10 – This is our most therapeutic foundation formula and a very popular choice for those who want their skin to look moist and youthful. The combination of HA with other moisturizing ingredients such as CoQ10 and olive squalene creates a fresh, natural-looking finish. It can be worn alone or under one of our powders. Learn more about the use of HydroPure tinted serum.

HydroPure Hyaluronic Lip Gloss – Nowadays everyone wants fuller, smoother lips. By combining HA with plumping ingredients such as palmitoyl tripeptide 5, you can achieve the appearance of fuller, smoother lips that stay hydrated throughout the day. It can be worn alone or in combination with our other lip products. Learn more about our moisturizing lip gloss.

HydroPure Hyaluronic Acid Lip Treatment – In this format we focus on the reparative value of HA and combine it with Padina algae. This formulation is excellent for the treatment of dry, chapped lips. The rich texture immediately soothes the lips and at the same time stimulates collagen synthesis. It can be worn as a lip treatment or over other lip products for a luminous shine.

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